Traditionally, the beginning of July is the time of the couture fashion shows with the best of the best, who have managed to maintain their positions in the current market and adapt to the new rules. Due to the pandemic, however, the Fédération de la Haute Couture et de la Mode decided to have the shows filmed.

From 2017 the brand was existing as a non-commercial creative and experimental project. A group of like-minded volunteers was organizing research expeditions for exploring artisanal techniques and searching for craftsmen. Gunias were our first products, which then became an inspiration for the brand’s name.

GUDU core mission is female empowerment through virtuous tailoring.

With F/W 2020 collection, LE 17 SEPTEMBRE is taking a step further in sustainable direction and introduces recycled fabrics into some of its designs, as well as raw non-dyed cotton to the others, while also making efforts to minimise packaging and waste.

Discover the latest collection by Mert Otsamo!

The brand continues to embrace the aesthetic of the '90s with a collection exclusively available for the fashion and luxury platform.

A live performance from Milan to present Flash, a preview of the new collection.

2020 could be described in many ways: intense, engaging (more or less), and digital. Since the fashion industry switched from offline to online, we have been able to observe and criticise the latest trends while staying in our pajamas.

The princess shows that you can reuse old clothes.

Women’s are passionate about jewelry as it represented a symbol of femininity and even social status. Jewelry has always made women feel beautiful and confident.

Inspired by the neo-classical splendour of St. Petersburg as well as the lavish masquerades of the Belle Époque, this season the luxury house reimagines its characteristic urban armour with a rhapsodic streak.

After the trend exploded a few seasons ago, is it still worth investing in this piece?