UNIQLO, the global apparel retailer from Japan, has officially announced its partnership with Oscar, BAFTA and Golden Globe-winning actress Cate Blanchett. As its Global Brand Ambassador, Cate Blanchett will join UNIQLO in spreading the LifeWear philosophy: to continuously improve product quality while making positive contributions to the development of people and society.

A fashion project exploring the space between the conscious and the subconscious. 

Bathed in the golden haze of the Aegean light, this story unfolds between sun-bleached archways and the endless horizon. Crisp linens, soft tailoring, and a palette of ivory, navy, and sand mirror the textures of the island itself, creating an intimate portrait of effortless summer elegance.

Shot in the heart of Paris, VUE DE PARIS blends elegance with edge. Statement pieces, polished contours, and playful sophistication reflect the mood of the city. A modern take on style - confident, effortless, and distinctly Parisian.

In a world that is constantly chasing the next trend, there is nothing that compares to the timelessness of thoughtfully made, staple luxury pieces and the power they hold. This fashion story is about re-imagining how we should breathe new life into the pieces that we may have forgotten about, giving them more chances to shine and embracing their magic.