Gaspard Ulliel is reprising his role as the BLEU DE CHANEL man

In the world of CHANEL Fragrances, men's perfumery remains relatively untapped terrain. Some time after its launch, riding on the first episode of a saga that would make advertising history, BLEU DE CHANEL rose to the number one position worldwide. Its precise and singular olfactory structure, combined with an enigmatic campaign that avoids the pitfalls of cliché, paints the portrait of the CHANEL man as never before.
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