Any relationship, even with a city, can fade over time and lose its former spark. True connoisseurs of Milan, of course, will say that in the case of this point on the map this is impossible, but we propose to discover new facets of urban love - something fresh in a familiar relationship has never bothered anyone. You don't have to invent anything - we'll tell you how to take your relationship to the next level.

Seven months ago in the center of Milan, after years of secret life, one of the most exciting hidden places in the city opened: the former seminary on Corso Venezia 11, which started a new life under the name <a href="https://www.lungarnocollection.com/portrait-milano-hotel/" target="_blank" rel="noopener">Portrait Milano</a>.

Has it ever happened that walking along the familiar streets of your favorite city you suddenly found something grandiose that you have never seen before? Thanks to the Lungarno hotel collection, owned by the Ferragamo family, and architect Michele De Lucchi, you have the chance to visit a place where no resident or guest has set foot for over two decades. One of the first Archbishop's Seminaries in the world, built in 1565, used to be in the building where the Portrait Milano is located. The location had been used for its main purpose for a long time but then, in the early 1990s the place lost its popularity and fell into oblivion. When you stay in one of the rooms or suites, from the window you can see Piazza Quadrilatero, which is the largest square of exclusive stores, it makes you immerse yourself in the atmosphere of a medieval play with a modern hint.

From Portrait Milano 7 minutes to Indro Montanelli Gardens 9 minutes to Central Station 10 minutes to Teatro alla Scala 20 minutes to Linate airport

Some people are relaxing by taking long walks through all the sights and museums, while others may prefer shopping. Let us tell you a secret - there will be something to do here for both. The hotel is in the geographic center of cultural life: just a stone's throw away from Portrait Milano you will find the Scala Theater, Duomo di Milano, the Gallery Vittorio Emanuele II, Palazzo Reale di Milano, the Brera Gallery, and much more. You can walk from one iconic historical site to another and back to the suite - you won't get tired because of the complex's ideal location. If the art masterpieces inspire you enough, there are luxury boutiques not only around the former seminary but also in the historic building itself. In the SO-LE STUDIO space, you'll find expressive jewelry by Maria Sole Ferragamo - she restores the beauty of forgotten and undervalued materials in a cyclical process of creation and design. And in the Antonia boutique, there is always an unusual selection of global and young local brands picked by Antonia Giacinti and Maurizio Purificato.

<blockquote>
 Portrait Collection hotels are not just pins on the map of Italy with perfect design, quality service, and picturesque locations. Portrait Collection hotels are located in Florence overlooking the Arno River, in the heart of the fashionable Via Condotti neighborhood in Rome, and inside a historical monument in Milan. Each of them merges with the city, emphasizes its beauty, and exposes guests to iconic places from an unexplored side &ndash; all aspects reflect the Ferragamo family's values.
</blockquote>

Visual noise follows us everywhere - especially in the megapolis. Everyday locations lack a unified style, so the brain gets tired of this diversity in parallel with what it already has to process. The lobby, restaurants, and each of the hotel's 73 suites are designed not to confront each other and create a unified ensemble - whether it's a small studio or a luxury suite. The architect Michele Boenan, who found inspiration in the city salons of the 50s, has worked on the interiors. He masterfully combined Italian walnut wood, graphic prints, rattan panels, and marble, which became popular in the 16th century thanks to the Medici family, and at the same time added some retro flair with contrasting shades. Such a change of scenery will help to reset - the presence of bright colors, Italian chic, modernist paintings, and sculptures with ethnic motifs will make you forget about all the routine tasks.

You can't improve something in a few aspects by ignoring others. For any relationship to be transformed, you need to influence it in all senses. The gastronomic project 10_11 with bar, restaurant, charming garden, and loggia affects every one of them. If you want something more extraordinary, the Beefbar offers everything from Asian gedza and steamed bao rolls to Mexican quesadillas with smoked Kobe beef and veal and tuna tartare. Apart from the delicious food, the interior and the filling echo the whole atmosphere of the Portrait Milano complex - the design is the epitome of refined luxury and glamour inspired by the cafes of Milan in the mid-1940s-60s. Beefbar is found by the famous restaurateur Riccardo Giraudi, who opened the chain's first restaurant in Monaco in 2005. Since then, the gastronomic project has practically taken over the whole world: now there are locations in Paris, Tulum, Athens, Hong Kong, Mykonos, Saint-Tropez, Dubai, Sao Paulo, Sardinia and Milan.

"The essence of Portrait Milano is relationships. Relationships with the partners we chose and want to see their involvement in the project; relationships with the city that welcomed us and to whom we are grateful for bringing this incredible space back to life; relationships with locals and guests from around the world, with whom we hope to build long-term relationships," - Leonardo Ferragamo, President of Lungarno Collection.
<a href="http://iprom-group.ru/" target="_blank" rel="noopener">iprom-group.ru</a>

4 ways to fall in love with Milan in a new way

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